AFR Press Releases
AFR Event Furnishings Acquires Room Service
Furniture Rental Company Merger Will Make a Huge Impact on the Special Event Industry
February 16, 2010. Miami, FL. Imagine if two of the event industry’s foremost furniture rental companies joined forces? The result would be monumental. The result would be industry changing. After today, there is no need to imagine. Introducing Room Service by AFR Event Furnishings.
“We are excited to join forces with AFR,” says Greg Zalkin, owner and founder of Room Service Furniture & Event Rentals. “The combined strength of Room Service & AFR will allow us to better serve clients on a national level and offer a greater range of furniture and décor options.”
Launched in January 2005 and with distribution centers in four east coast markets, Miami-based Room Service specializes in upscale furnishings and event rentals and offers a wide variety of furniture and accessories. Unique designs and superlative customer service have enabled Room Service to grow so rapidly.
Established in 1975, AFR is a national furnishings supplier with 13 distributions centers coast to coast. For the last four years, AFR Event Furnishings has made its mark on the special events and trade shows industries through its unique cutting-edge products, keen attention to detail and total understanding of time sensitivity and recognition of urgency within venues. Today’s announced acquisition of Room Service “combines AFR’s size and strengths with Room Services’ creativity and uniqueness in the market place,” says Jerry Hellmann, President, AFR Event Furnishings. “Strategically, AFR’s infrastructure and distribution channels coupled with Room Service’s product and market knowledge, creates a powerful force in the event and tradeshow industry.”
Zalkin will retain an owner’s stake in the company and will run the Southeast region including Florida, Louisiana, Mississippi, Alabama, Texas and part of Georgia and surrounding areas. All of Room Service’s employees will remain in their current positions. The companies plan to integrate and utilize all pertinent inventories, nearly tripling current product offerings. Room Service by AFR will maintain its primary offices in Miami along with satellite offices in Orlando and Washington, D.C.
For sales information contact Jamie Oristano at 305.757.7500 / Jamie@roomservicerentals.com or Mark Greason at 877.237.7400 / mgreason@rentfurniture.com
Room Service by AFR continues to provide world-class, professional customer service and limitless style, product and support to its ever-growing breadth of national clientele. As the most prolific rental company in the U.S., offering a wide variety of sofas, chairs, ottomans, tables, bars, and accent pieces is only part of the company’s appeal. Room Service by AFR’s greatest strength lies in its unequivocal client support. Its indisputable reputation for going above and beyond is what keeps existing clients coming back.
