Page 5 - AFR Elements
P. 5








Does Your Pinterest 






Boards Tell YOUR Story?






IF YOUR BRAND IS NOT ON PINTEREST, 



YOU ARE MISSING OUT












By deinition on their own site: Pinterest is a place 
to discover ideas for all your projects and interests, 

hand-picked by people like you.


After asking Siri “What is Pinterest?” this is what she 

came back with: Pinterest is a visual discovery tool that 

people use to collect ideas for their diferent projects and 
interests.


What’s my point? In both instances, it does not mention 

anything about selies sparking inspiration. Don’t be that 

brand or person. After all, you yourself are a brand and an 
extension of the brand you represent.



Now that I have your attention, your Pinterest boards 
should tell your story fueled by visual content that inspires 

your audience. As with Instagram, Pinterest provides a 

visual playground to authentically showcase your brand. 
Focus on creating unique boards that appeal to diferent 

groups of people.



AFR has done an exemplary job of sharing their 

#afrTOUR stops with their boards. Through their 

various pins, they give a glimpse of every city’s 

event, capturing the experience for their audience.


















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