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AFR Event Furnishings Partners with Touch of Paradise at The Special Event 2011

Posted: 1.19.11
Category: Special Events




Fabulous Furnishings Plus the Freshest Floral Design Equals Maximum Impact

Phoenix, AZ. January 19, 2011. Just when you think you’ve seen it all, get ready for this year’s Special Event in Phoenix, AZ. AFR Event Furnishings, the industry’s leading furniture rental company, has partnered with Touch of Paradise, South Florida’s finest floral design firm, to create multiple, magical, “must-see” vignettes for all to behold.

A fragrant feast for all of the senses is what will welcome guests when they step into AFR’s expertly outfitted and adorned 20- by 20-foot booth. Capitalizing on “Alternative Dining”, which is currently strong on both local and national levels, AFR has selected South Florida’s “best kept secret”, floral designer Steven Duke of Touch of Paradise, to add bold and enchanting floral statements into the overall ambitious and beautiful setup.

“We couldn’t be happier to have Touch of Paradise on our side,” says Tricia Schmitt, Director of Marketing, AFR Event Furnishings. “After working alongside Steven Duke and Robert Tamayo at various events, we feel positive that their talent far surpasses all others. Their intense creativity coupled with their willingness to be completely involved makes them… irresistible.”

Reps from across the country—Dallas, Las Vegas, Miami, Orlando, New York, New Jersey, Washington D.C., North Carolina, and Philadelphia will be on-hand to educate excited buyers about AFR’s freshest new collections and how they can be used. Duke will also be close by to share his insight and inspiration regarding his extraordinary floral designs.

But this is only the beginning. AFR has again generously agreed to sponsor the show’s Attendee Lounge. This year, deciding to showcase its capabilities thrice, the 20- by 50-foot lounge will be broken into corporate, wedding, and social vignettes. Utilizing Beautiful Backdrops to set the scene, furnishings will be enhanced by the striking floral creations from Touch of Paradise. Each area will feature its own furnishings, style, and overall look. From a staged corporate setting to the palatial wedding wonderland, it is the “Inspired India” social setting that surely showcases “trend” at its freshest. This exotic, exquisite respite from the hustle and bustle of the show invites guests to “get enveloped” in the brilliant colors, bask in the best looking (and most comfortable) furnishings the industry has to offer, and breathe in the aromas of purest, sweetest florals.

“We feel so fortunate to be able to work so closely with AFR on such a relevant tradeshow,” says Steven Duke, Creative Director, Touch of Paradise. “They selected us to add in the nuances and special touches that ensure unique event style. We are grateful to Atlas Party Rental and Full Pot of Flowers, who’ve let us utilize their product for this endeavor and have been amazing to work with. To be allowed so much creative freedom on such a complex project is a gift…a gift we take quite seriously.”

With these upscale, highly motivated companies working hand-in-hand, there can only be one outcome: perfection. Do not miss it. January 25th to January 29th, 2011, Phoenix, AZ.

For sales information on AFR, contact Greg Zalkin at 305.757.7500 or

For sales information on Touch of Paradise, contact Robert Tamayo at 561.585.0580 or

For more information on AFR Event Furnishings, please visit

For more information on Touch of Paradise, please visit

For media inquiries/hi-res images, please contact Shari Lynn Rothstein at 305.466.4312 or

*The photos seen in this releases are from Grand Marnier’s “Dinner en Rouge”, AFR’s 2011 TSE Gala Award Nominated Best Achievement in Event Rental Support. Touch of Paradise created its florals; photos by Limelight Photography.

AFR Event Furnishings offers exquisite furnishings and accessories for special events, corporate meetings, weddings, conferences, and trade shows nationwide. AFR prides itself on an unwavering dedication to excellence. With multiple locations throughout the country, AFR can service clients anywhere, any time. The depth of AFR’s inventory, its superior style, top-notch team, and commitment to clients, makes it the industry’s premier furniture rental company.

Touch of Paradise is a full-service floral and decor company that caters to corporate, non-profit, hotels, and social clientele, providing exquisite floral design for all kinds of special events. In business since 1997, the company offers the highest quality products and finest customer service to clients throughout Florida and beyond. Be it an intimate private event or corporate meeting, Touch of Paradise can easily accommodate any style or taste - from simple to extravagant, and all things in between.