AFR Statement on COVID-19.

AFR Makes It Easy As 1-2-3

Posted: 7.05.13
Category: AFR Residential

At AFR, we work hard to make working with us an easy experience.  We like to say there is no black and white in the way that we do business.  We consider your needs and fit them into our business model.  It’s a unique way of doing business, but one that sets us apart from the competition.

We don’t believe that our clients are just customers, we believe that they are our partners, and the way we work together reflects that belief.  For AFR, working with personalized needs versus a “one size fits all” approach is a simple solution to offer great customer service, each and every time we do business. Let us give you an example.

With everyone busier than ever before, we understand that our partners may like to communicate electronically within a flexible time frame.  We make that easy with our Residential Ordering Portal. With our convenient system, you can order furniture 24 hours a day, 7 days a week.  Once you order, it is done and we take it from there. With no set hours to live within, you can take care of your orders when it fits into your schedule.

The response to our ordering portal has been phenomenal.  Our clients love the fact that they don’t have to open a catalogue and can order what they want when they need it.  With a customized site designated for each company, productivity is right at their fingertips.  Co-branded with both the AFR and client logos, the site loads with all of the product photos within the pre-set products that have been designated as top choices for their needs. It’s as easy as selecting the products desired and clicking send.   We like to think of our ordering portal as modern day stress relief.

We make pick-ups just as easy.  You call and our professional, customer service- oriented drivers pick up according to your needs, but here’s the best part:  We understand that things happen and we work with you when they inevitably do.  We don’t count each and every spoon; we know there will be wear and tear.  When it is within the norm, we absorb that.  Our clients rest easy knowing that they will have a recap the very next business day.  AFR delivers timely notification so our clients can go back to the customer if there are damages that need to be accounted for.  We protect our partners, we understand how business works and we work hard to make sure that nobody has to absorb expense burdens that aren’t their responsibility to bear.

It’s just one more way of making sure that working with AFR is as easy as 1-2-3. We are listening.  If there are ways we can make working with AFR even easier, we’d love to hear them.  Please feel free to send suggestions or comments to, and please visit our website at