July 24, 2014 – Pennsauken, NJ - AFR Event Furnishings is proud to announce the promotion of Leigh Tidwell, CSEP to Southeast Regional Sales Manager. Tidwell replaces Lindsay Masterson who was promoted to National Sales Manager earlier this month. An industry pro with over sixteen years in the event rental industry, Leigh opened AFR’s Dallas office and built the market from the ground up. Today, AFR enjoys a successful and burgeoning presence in Dallas and surrounding areas that includes a client base of experiential marketing companies, special event venues, and many prominent event planners and designers. As Southeast Regional Sales Manager, Tidwell will oversee the sales teams in Atlanta, Dallas, Miami, Tampa and Orlando. She is integrally involved in several industry organizations including the International Special Event Society (ISES), National Association of Catering and Events (NACE), and the Texas Alliance of Convention, Meeting, and Operations Managers (TxACOM) where she currently serves as First Vice President of Education. She has been awarded with an ISES Spirit Award, a Pinnacle Award and a Texas Star Award for her committed and excellent work in the industry.
“I am happy and proud to announce Leigh’s promotion to Southeast Regional Sales Manager. She is a pillar of the event community in the Dallas area and beyond. From the beginning when Leigh joined the AFR team, opening our Dallas market four short years ago, she has embodied hard work, honesty and determination. We are all excited to see her continue to grow her success locally while leading the whole SE Region Sales Team,” said Greg Zalkin, Director of Special Events, AFR Event Furnishings.
“I bring a passion for continued education for both professional and personal growth to the table. In my new role as Southeast Regional Sales Manager, I’m excited to extend this passion to the already dynamic team in this region. The key ingredients of innovation, trust, and open communication will take us to the next level in an already cutting edge and creative market,” says Tidwell.