Engage!16: Making Waves

Posted: 7.07.16
Category: Special Events

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Photo: Jeremie Barlow

 

While the organizers of Engage!16, a luxury-wedding summit, was urging its 300 attendees to “make waves” in their professional lives, AFR’s Miami team, led by Jen Pentreath, Marketing Coordinator, ensured that it was all smooth sailing when it came to furnishings.

 

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The Media lounge was set with Monaco Sofa and Charis, Oro Tables and Gold Phoebe cocktail tables. Photo: John Cain Sargent

 

An upscale tropical beach theme was in keeping with the venue, the Breakers Palm Beach. Held from June 12 – 15, Engage!16, was produced by Rebecca Grinnals and Kathryn Arce of Engaging Concepts in Celebration, Florida. The theme and brand for this summit was created once again for Engage by Gifts for the Good Life, while The Gilded Group put the design into motion.

 

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AFR’s Olivier chairs in canary yellow were the perfect fit with the Happy Face break! Here, they were embellished with pillows created with the Engage!16 signature watercolor pattern. Photo: Jennifer Domenick

 

The overall branding incorporated images of pineapples, palms, and waves and was carried out on gifting, signage, menu design and more. It made its way into the décor through water color patterns in the fabric design of accent pieces.

 

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Peaches and Cream breakfast was all about complementary flavors, and looks, such as AFR’s Java Pub Tables with copper bar stools. Photo: John Cain Sargent

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At the final night Gala, at which the décor was meant to bring out the elegance of the Palm Beach allure, red roses adorned AFR’s small and tall Stella Pedestals. Photo: John Cain Sargent

No matter where it is held, Engage always makes waves with the wedding and event community. The Palm Beach summit was a wave AFR was glad to catch.