Contact Beverly Steele

Beverly Steele joins AFR Furniture Rental at a pivotal moment, bringing more than 25 years of industry leadership to her role as Vice President of Residential and Commercial Sales. With a career defined by a disciplined approach to growth and a passion for building high-performing teams, Beverly is instrumental in driving the company’s next phase of expansion following its recent partnership with One Rock Capital Partners.

A veteran of the rental industry, Beverly’s expertise was honed through over two decades of leadership at CORT, where she built a reputation for expanding market positions and deepening complex client relationships. At AFR, she oversees the sales strategy for both residential and commercial segments, focusing on scaling operations and strengthening enterprise partnerships that align with the modern demands of a circular economy.

Beverly is a forward-thinking leader who believes that sustainability and business growth should go hand-in-hand. Throughout her career, she has been a champion for circular economy strategies—focusing on extending product lifecycles and improving asset utilization through innovative service models. Her commitment to the future of the industry was nationally recognized when she received the 2024 Women in Supply Chain Award for Workforce Innovation.

Known for her record of execution and her ability to navigate complex market environments, Beverly thrives on the momentum of a growing team. She is excited to lead AFR’s commercial strategy into its next chapter, delivering long-term value to clients while continuing to champion sustainable, scalable solutions across the national landscape.