Expanded product portfolio, increased geographic reach, and superior customer support bolster AFR’s market share and create new opportunities for growth.
PENNSAUKEN, N.J. (Aug. 31, 2023)—AFR Furniture Rental, a leading national provider of rental furnishings, today announced that it has completed the strategic acquisition of Brook Furniture Rental’s client base along with the commercial leases of three warehouses. The addition of Brook Furniture Rental clients to the AFR family creates one of the largest residential furniture rental businesses in the United States as the Company enters Detroit for the first time and further expands its presence in Chicago and Dallas.
The transaction solidifies AFR's place as a leader in furniture rental solutions by accelerating growth, enhancing inventory, and strengthening its customer base. This key development enables the Company to best serve the evolving needs of clients while maintaining the highest level of service available in the industry today.
“This acquisition is a major step forward in our commitment to providing our clients with the best possible service,” said Tricia Schmitt, AFR’s President and Chief Revenue Officer. “It enables us to offer a wider array of residential products, expand our overall warehouse capacity, and add many highly skilled and talented employees to our already excellent team. We are honored to serve our AFR and Brook clients, and we strive to exceed their expectations every time.”
Starting on Friday, September 1, 2023, all Brook Furniture Rental clients will transition to AFR Furniture Rental for future service needs. Existing Brook clients will now receive invoicing and support from AFR. Clients looking to place new orders can do so on AFR’s website at www.rentfurniture.com.
This strategic acquisition, along with the continuation of AFR’s client-focused philosophy, will position the Company for exciting growth and future success in the residential furniture rental industry.
About AFR Furniture Rental
Headquartered in Pennsauken, New Jersey, AFR Furniture Rental is the nation’s second largest furniture rental company. Established in 1975, award-winning AFR Furniture Rental provides the perfect solution for every type of furniture rental situation including residential, home staging, commercial, special event, and trade show. With 25 strategic locations across the United States, AFR offers clients a different rental experience through stylish and quality products matched with a commitment to excellence of service. See our full inventory of furnishings and find out more about AFR at www.rentfurniture.com.